Sydney, New South Wales, Australia, New South Wales, Australia
We created MOVEMAMÍ to enable and empower women during their pregnancy, birth and beyond.
Devoted to the pursuit of MOVEMAMÍ excellence, we work tirelessly with technical experts, while researching and testing with mothers and experts worldwide to ensure that we develop best-in-class maternity athleisure with style, form and function.
MOVEMAMÍ was born (pardon the pun), when friends Erin (new mum) and Jess (our Founder) were 'catching up.. in their activewear'.
Jess watched as Erin awkwardly struggled in public to feed her newborn baby girl in her 'standard' activewear.
They had a good laugh about how ridiculous it was and started Googling for solutions.
Deeper and deeper down the Google sphere, they came up empty handed.. a few baggy and daggy things here and there.
Determined to find a better way, Jess spoke to mothers, midwives, obstetricians, physiotherapists, the lot!
We made a HUGE wish list with attention to detail (which included no camel-toe)!
And then.. we went ahead and made our own!
Creating our very first stylish and supportive SHINE Nursing-Friendly Sports Bra, Pregnancy Support and Maternity Recovery Sculpt Compression Leggings.
Our team get warm & fuzzy and do a little happy dance every time we receive a customer review.. as it means that we've succeeded in empowering one more mother to look and feel really good about herself during her motherhood journey.
National Breast Cancer Foundation (NBCF)
World Breastfeeding Initiative (Backed by the World Health Organisation WHO
United Nations Children's Emergency Fund UNICEF).